Category Archives: News Industry

Local Social Vertical Model for News (PPT)

The slide deck below summarizes thoughts about applying social media-enabled services in local markets in a way that can provide the revenue base to sustain journalism.    Not a panacea, but embodies the unique attributes of the medium that still need to be integrated into a sustainable local ecosystem. Read more of this post

Philanthropic Funding for Investigative Journalism

The Huffington Post has announced the formation of a $1.75 million fund to finance investigative reporting that will be conducted by its staff and freelancers.    Read more of this post

Blending Local Verticals

Peter Krasilovsky in his Local Onliner notes a fundamental shift in local focus within the Gannett newspaper chain, reported by Wired magazine:

“The original prototype, CincyMOMs, from The Cincinatti Enquirer, brought in $386,000 in its first six months and gets 40,000 page views a day. Half of the CincyMOMS advertisers are new to the paper….Wired also notes that Gannett’s 110 papers are being reorganized by interest group. Instead of being seen as single, top-down metro paper, The Enquirer is now envisioned as 270 niche publications, including its suburban papers, neighborhoods WebSites and regional magazines.

“Reorganized by interest group…270 niches”? I can only say: Bingo. Good for Gannett. Now lets see if the corresponding blended revenue streams can fund a robust news operation.

Peter’s complete article is here.

Old News, Good Comment

I often find myself wondering if I really read what I just read in commentary on what’s to happen to the news industry, the media industry, the advertising industry. So I delight when finding something I agree with, even if it is six months since posting. In his review of Google’s flirtations with newspapers and the offline movement of digital advertising, Richard Waters of the Financial Times’ ft.com summed up the central task:

“…Assembling a large body of like-minded consumers will involve tapping into a variety of small-scale markets.”

This is particularly true in local markets. We all hop from our positions in one small-scale market to another at our own whim, entwined with a corresponding variety of like-minded folks. I don’t think it is any more difficult than that, is it?

For the full context, check out Waters’ ft.com story:

http://www.ft.com/cms/s/4e057d1e-eac2-11da-9566-0000779e2340.html

Filed under: Advertising, News Industry