Category Archives: Local Vertical

Social Media for Local Business

Dave Peck at New Media Chatter, chips in with an advisory, 6 Ways Social Media Can Help A Local Business. The basics: a blog, a Facebook fan page, a Twitter account. But more importantly, taking on the role of “an expert” in your field. This concept and variations will stand as a fundamental precept for effective use of social media in local. Read more of this post

Advertisements

Local Social Vertical Model for News (PPT)

The slide deck below summarizes thoughts about applying social media-enabled services in local markets in a way that can provide the revenue base to sustain journalism.    Not a panacea, but embodies the unique attributes of the medium that still need to be integrated into a sustainable local ecosystem. Read more of this post