Category Archives: Local Media
Now having plunged into complementary and alternative medicine (CAM) at the local level, I find interesting parallels between the state of CAM today and that of the Internet in pre-Netscape days of the early 1990’s. These comparisons feel a little sketchy, but the more I think about them, the more telling they appear. (CAM, also referred to as integrative medicine, includes therapies like Chinese and Indian (Ayurvedic) medicines, acupuncture reiki, reflexology, bio-feedback and others that are increasingly finding places alongside conventional care.) Read more of this post
Peter Krasilovsky in his Local Onliner notes a fundamental shift in local focus within the Gannett newspaper chain, reported by Wired magazine:
“The original prototype, CincyMOMs, from The Cincinatti Enquirer, brought in $386,000 in its first six months and gets 40,000 page views a day. Half of the CincyMOMS advertisers are new to the paper….Wired also notes that Gannett’s 110 papers are being reorganized by interest group. Instead of being seen as single, top-down metro paper, The Enquirer is now envisioned as 270 niche publications, including its suburban papers, neighborhoods WebSites and regional magazines.
“Reorganized by interest group…270 niches”? I can only say: Bingo. Good for Gannett. Now lets see if the corresponding blended revenue streams can fund a robust news operation.
In 2002 my daughter Libby tore an ACL playing summer league basketball. After wrestling the poor kid to the car and thence to the emergency room, I proceeded to research the injury, the local docs, the rehab, the prognosis. In this process I thought: “I’m not the only one doing this.” Parents have not had a resource that informs their experience hauling kids from games and parks to schools and fields and gyms. “We need one,” says I. I assembled a proto site site with the able assistance of Jonathan Lundardi and Dave Leichtman. It is on the list.